Networking in the “New Normal” Has Changed a Lot. Networking isn’t the same as it used to be. Since the pandemic, fewer people attend in-person events, and many traditional networking opportunities have disappeared. This makes it harder to build strong professional connections. But even though the way we network has changed, the importance of networking hasn’t. In fact, it might be even more important now than before.
The good news? As the world slowly opens back up and virtual networking becomes more common, there are still plenty of ways to connect with people. You just have to be smart about it.
Here are five key strategies to help you build a strong professional network in today’s world.
What Is Strategic Networking?
In simple terms, networking in business means building relationships with people—both inside and outside your company—that help both of you in your careers.
Why bother? Because when you know the right people, you can:
- Get new ideas and advice from their experiences.
- Find out about job opportunities before they’re posted.
- Learn about industry trends before others do.
- Get support when you need it.
Networking isn’t just about collecting business cards or LinkedIn connections. It’s about real, helpful relationships that grow over time.
1. Build a Professional Social Media Presence
A great place to start networking is online, especially on platforms like LinkedIn, Twitter, and Facebook. Why? Because 3.78 billion people were using social media in 2021 (according to Oberlo)—so chances are, the people you want to connect with are already there.
How to Make Your Profiles Work for You:
- Use your real name (not a nickname) and mention your company in your bio.
- Add a professional email (your work one, not your personal one).
- Use a clear, professional photo (no party selfies!).
- Highlight your job, skills, and achievements so people know what you do.
- Keep your tone friendly but professional—no slang or overly casual language.
Want to check if your LinkedIn profile is strong? Use the LinkedIn Social Selling Index Score tool. It shows how well your profile performs and how to improve it.
Also, stay updated with social media trends—this helps keep your profile fresh and engaging.
2. Attend Networking Events & Webinars
Once your online profiles are set up, it’s time to meet people in real life (or virtually). Networking events and webinars are perfect for this.
How to Pick the Right Events:
- Location: Go to events near you (or where you’d like to work).
- Industry: Choose events related to your field so you meet useful contacts.
- Interests: If an event is at a place you like (like a museum or tech hub), it’s easier to start conversations.
Virtual vs. In-Person Networking
The pandemic made virtual networking much more common. The downside? No free coffee or face-to-face chats. The upside? You can network from home, which is great if you’re shy or busy.
Pro Tip: Don’t go to networking events just to sell something. Instead, focus on building real connections. People remember (and help) those they like and trust.
3. Connect with New Contacts on Social Media
After meeting someone at an event, follow up online to keep the connection alive.
How to Do It Right:
- Don’t rush—wait a day or two before connecting.
- Send a friendly message (e.g., “Great meeting you at [event]! Let’s stay in touch.”).
- Remind them who you are (e.g., “I’m the [your job] from [your company].”).
Keep the Conversation Going
- Like or comment on their posts.
- Share useful articles or insights with them.
- If they post something interesting, reply with your thoughts.
This keeps you on their radar without being pushy.
4. Don’t Forget Your Internal Network
While networking outside your company is important, don’t ignore the people you work with every day. Even if they’re in different departments, they could help your career later.
How to Network Inside Your Company:
- Talk to people outside your team (e.g., at the coffee machine or in meetings).
- Share your work wins so others know what you do.
- Attend company events (even virtual ones).
If you’re shy, a simple “Hi, I’m [name] from [department]” works. Or send them a quick message.
Why bother? Because people move jobs all the time—today’s coworker could be tomorrow’s boss or client.
5. Stay in Touch with Your Network
Building a network is great, but if you don’t stay in touch, people forget you.
Easy Ways to Keep Connections Strong:
- Share interesting articles with a quick note (“This made me think of our chat about [topic]!”).
- Congratulate them on promotions or big wins.
- Comment on their posts (even just a “Great point!”).
- Wish them a happy work anniversary or birthday.
A little effort goes a long way.
Final Tip: Boost Your Networking Confidence
If networking feels scary, try improving your communication skills with online courses like:
- London Business School, The Entrepreneurial Edge
- SP Jain School of Global Management, Operations and Supply Chain Management Programme
- SP Jain School of Global Management, HR Leadership Programme
- SP Jain School of Global Management, Global Strategic Finance Programme
Want more career growth tips? Check out our blogs:
- Changing Career: Your Step-By-Step Guide
- What is Online Learning?
- How to Become a Legendary Leader at Work
Ready to take the next step? Explore Pearson Professional Programs for courses that help you network better and grow your career.
